Daniel Ritort

Web economy set to double by 2016

A web on the Internet

A web on the Internet

The value of the web economy in G20 countries may nearly double by 2016, due to the rapid rise of mobile internet access.

According to Google, in four years 3,000 million people will be using the internet, nearly 50% of the world’s population, and the web economy will jump to 4.2 billion dollars from current 2.3 billion.

In 2010, the internet economy in the G20 countries was worth 2.3 billion dollar, about 4.1% of the total size of their economies.

The research suggests that the United Kingdom is one of the most advanced e-commerce economies, and also that every year about 200 million people are going online for the first time.

However, traditional web access via a copper wire and a desktop PC will fade into the background. The rapid fall in the cost of smart phones means that in four years about 80% of all internet users will access to the internet using a mobile phone.

Some analysts speak about the emergence of a new internet where:

  • Internet access will not be a luxury any more
  • The majority of internet users will live in emerging markets (China is expected to be home to 800 million web users, that is more than the United States, France, Germany, United Kingdom, Italy, Spain and Catalan Countries taken together)
  • 80% of all web users will access from a mobile device
  • The internet will go social, and will allow customers and companies to engage with each other

This trend will be coupled with another new technology shift that will contribute to change the nature of how to run businesses, the so-called “internet of things”. This technology means that all kinds of devices from cars to home appliances will be connected to the internet. IBM forecasted that by 2015 one billion devices will be interned-connected.

Analysts said that businesses have to adapt their staff, processes and structures for the digital economy.

The research indentified some internet ecosystems, which will try to tie users in to their customized part of the internet such as Amazon, Apple, Facebook, google, Baidu, Tencent Yandex, and so on.

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  • Comments
  • Bastian
    24/02/2012 15:40

    Personal data is the XXI century oil

  • Allen
    22/02/2012 02:38

    Be aware with your personal data, However you can avoid Google, Facebook or whatever take your personal data without your permision. Check your personal settings in Google or Facebook to restrict the information you are sharing with others.

  • kecoar
    19/02/2012 20:00

    Through you Android device over the window, or better put it in fire

  • pejey
    17/02/2012 22:44

    I read Google collects illegal data from its users, especially from Android-mobile users? Should we be aware? What can we do?

  • Jonathan
    17/02/2012 14:52

    When you surf thouugh internet you give some information to companies like Google, Facebook, Apple and so on. They take this information and sell it to marketing companies. For instance, If you wanna to sell a product to teenagers, you would like to know which kind of web pages they see, how much time they spend there, which kind of music they listed, etc.

  • Detra
    14/02/2012 13:04

    What does Facebook do with our data? Just sell? Who wanna to know all this information?

  • Romeo
    13/02/2012 11:54

    For sure! Facebook and other social sites makes money selling your personal data. However, Spain recently passed a new law allowing companies to sell your data without your permission.

  • Casamento
    12/02/2012 03:14

    European Union is studing how to protect personal data from websites such as Facebook or Google, do you think it may affect the development of web economy in Europe?

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