The value of the web economy in G20 countries may nearly double by 2016, due to the rapid rise of mobile internet access.
According to Google, in four years 3,000 million people will be using the internet, nearly 50% of the world’s population, and the web economy will jump to 4.2 billion dollars from current 2.3 billion.
In 2010, the internet economy in the G20 countries was worth 2.3 billion dollar, about 4.1% of the total size of their economies.
The research suggests that the United Kingdom is one of the most advanced e-commerce economies, and also that every year about 200 million people are going online for the first time.
However, traditional web access via a copper wire and a desktop PC will fade into the background. The rapid fall in the cost of smart phones means that in four years about 80% of all internet users will access to the internet using a mobile phone.
Some analysts speak about the emergence of a new internet where:
- Internet access will not be a luxury any more
- The majority of internet users will live in emerging markets (China is expected to be home to 800 million web users, that is more than the United States, France, Germany, United Kingdom, Italy, Spain and Catalan Countries taken together)
- 80% of all web users will access from a mobile device
- The internet will go social, and will allow customers and companies to engage with each other
This trend will be coupled with another new technology shift that will contribute to change the nature of how to run businesses, the so-called “internet of things”. This technology means that all kinds of devices from cars to home appliances will be connected to the internet. IBM forecasted that by 2015 one billion devices will be interned-connected.
Analysts said that businesses have to adapt their staff, processes and structures for the digital economy.
The research indentified some internet ecosystems, which will try to tie users in to their customized part of the internet such as Amazon, Apple, Facebook, google, Baidu, Tencent Yandex, and so on.